《宝鸡日报》2014年1月23日头版刊发《上官吉庆做客新华网就构建丝绸之路经济带新起点等话题开展网上交流》,市委书记上官吉庆在访谈快结束时向广大网友送上新年的祝福,并希望广大网友积极开动脑筋,为生动传神的宝鸡城市宣传语提供“金点子”。提炼宝鸡城市宣传语的目的,是传播与塑造宝鸡城市的品牌形象。宝鸡城市品牌形象的塑造与传播,能扩大宝鸡知名度,提升美誉度,增强城市的软实力,吸引更多的旅游者、投资者和高端人才来 On the front page of Baoji Daily on January 23, 2014, Shang Guanji celebrates guest’s visit to Xinhua on the establishment of a new starting point for the Silk Road Economic Belt. The party secretary Shangguan Jiqing sent a message to the majority of users at the close of the interview New Year’s blessings, and hope that the majority of users active brain teaser, vivid Baoji city propaganda language to provide “golden idea ”. Refining Baoji city propaganda language aims to spread and shape Baoji city’s brand image. The shaping and spreading of Baoji’s urban brand image can expand the reputation of Baoji, enhance its reputation, enhance its soft power and attract more tourists, investors and high-end talents