现代企业的管理中心是财务管理,而财务管理的中心是资金管理。企业的资金特别是流动资金,如同人的血液,只有不停地流动,才能保证旺盛的生命力。 随着我国社会主义市场经济体制的不断完善和改革开放的逐步深入,商品与货币的交换频率也逐步加快。在新的形势下,谁能把握市场的脉搏,做好加快流动资金周转的文章,谁就能占据主动权,最大限度地实现利润最大化,提高企业经济效益。那么,如何来加快流动资金周转速度进而提高经济效益呢?结合企业实际,笔者认为主要从以下几个方面做好工作: 第一,把握市场信息,采取薄利多销,减少商品资金占用时问。市场经济越发达,竞争就赵激烈。名牌商品的价位高且畅销,利润率一般较高,效益可观;而一般商品则不然,价格除符合价值规律外,还受消费心理、消费环境等因素的影响。对生产一般产品的企业来说,要根据自身的特点和市场状况,抓住消费者的心理,适时采取薄利多销的办法。如此一来,虽然利润率有所降低,但由于流动资金的 Modern enterprise management center is financial management, financial management is the center of fund management. Enterprise funds, especially working capital, like human blood, only kept flowing, in order to ensure strong vitality. With the continuous improvement of China's socialist market economic system and the gradual deepening of reform and opening up, the frequency of exchange of goods and currencies has also been gradually accelerated. Under the new situation, who can grasp the pulse of the market and do a good job in accelerating liquidity turnover, who can take the initiative to maximize profit maximization and improve the economic efficiency of enterprises. So, how to speed up the liquidity turnover rate and thus improve economic efficiency? Combined with the actual business, the author believes that the following aspects do a good job: First, grasp the market information, to take small profits and quick turnover to reduce commodity funds occupied when asked. The more developed market economy, competition, intense Zhao. The price of brand-name products is high and popular, the profit margin is generally high, and the benefits are substantial. However, in general, the prices of goods are not only in line with the law of value but also affected by such factors as consumer psychology and consumer environment. For enterprises producing general products, they should seize the psychology of consumers according to their own characteristics and market conditions, and adopt the method of small profits and quick turnover timely. As a result, although the profit margin has decreased, but due to liquidity