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在广播广告中,对话广告是发挥广播优势的一种极好的广告形式,因它通俗易懂而深受广告客户欢迎,也是广大听众朋友喜闻乐听的广播节目内容,在县市级广播电台广告中占据很大比例。因此,如何编写好广播对话广告,值得每个从事县级广播广告创作节目创作人员认真加以研究。本人总结多年的广播对话广告节目编辑实践,觉得设计好一个理想的场景展开对话、使广告尽快进入主题让听众入耳入心有一种亲临其境的感觉致
In radio commercials, interactive commercials are an excellent form of advertisement that gives full play to the advantages of broadcasting. Because of its easy-to-understand and popular with advertisers, it is also the content of radio programs loved by listeners and listeners. Radio ads occupy a large proportion. Therefore, how to write a good radio conversation ads, it is worth every engaged in county-level radio and television creative program creators to seriously study. I summed up many years of broadcast dialogue advertising program editing practice, I think the design of an ideal scene to start a dialogue, as soon as possible to enter the subject of advertising to listen to the audience have a sense of presence in person