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随着我国电力行业改革的不断升入,加上这些年经济增速放缓导致对电力需求强劲不再,我国电力企业开始面临营销挑战,以往的营销模式显得与市场要求格格不入。如何适应电力市场新的形势,通过营销创新来增强电力企业的活力成为了电力企业管理必须要高度重视的一项工作。本文对电力企业市场营销中存在的一些问题进行了剖析梳理,根据未来电力市场发展的趋势,提出来了电力企业市场营销策略创新的路径,希望能够带来电力企业营销水平的节节攀升。
With the continuous advancement of the reform of China’s power industry, coupled with the slowdown in economic growth caused by these years, the demand for electricity is no longer strong, China’s power companies have begun to face marketing challenges, the past marketing model appears incompatible with market requirements. How to adapt to the new situation in the power market and enhance the vitality of power companies through marketing innovation has become a task that power companies must pay high attention to. This article analyzes some problems existing in the marketing of electric power companies. According to the future development trend of electric power market, it proposes a route to the innovation of marketing strategies for electric power companies. It hopes to bring about a rise in the marketing level of electric power companies.