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如果制片商们不立即引以为戒,在下一部007电影中大幅提升主角的品位,本是广告商宠儿的007电影说不定也会落得个“无可奈何花落去”的悲哀下场啊为什么是007?英国情报员007的系列小说固然声名远扬,但是真正把007送上天字第一号广告代言人宝座的,则是21部以007为主角的好莱坞电影。在1999年的第19部007电影《黑日危机》中,各大厂商的赞助价值就高达1亿美元,不过,这一世界纪录在3年后就被刷新了,并且一直保持到今天。新科纪录保持者正是第20部007电影《择日而亡》,赞助费已经提高到了1．2亿美元。这一笔惊人的赞助金额和相关的营销活动甚至在市场营销史上留名,业内人士皆以“择日再买”名之。
If the producers do not immediately take a warning, in the next 007 movie greatly enhance the character of the protagonist, this is the advertiser’s darling of the 007 movie may also come to a “helpless” sad end Why ah 007? British Department of 007 series of fiction is famous, but the real 007 sent to the word on the 1st Advocate spokesman throne, it is 21 007 as the protagonist of the Hollywood movie. In 1999, 19th Century 007 movie “Black Crisis”, the value of the sponsorship of major vendors reached as high as 100 million US dollars, but this world record was refreshed in three years, and has been maintained to this day. The new record holder is the first 20 007 film “Die Day”, the sponsorship fee has risen to 120 million US dollars. This astonishing amount of sponsorship and related marketing activities even in the history of marketing, industry insiders are “to buy another day” name.