目前,在市场疲软、销售回落的严峻形势面前,企业如何搞活经营,确保产品畅销,是个必须认真加以研究和解决的问题。笔者现介绍国外企业几种带有规律性的促销战术,或许对时下企业解决产品销售难的问题会有所启迪。一、窥测战术。“守株待兔”应是经营者的一大忌讳,而勤于窥测市场变化和用户下一步的打算则是经营者的明智之举。日本厂商向 At present, in the face of the sluggish market and declining sales, how enterprises can invigorate their operations and ensure their products are sold well is a problem that must be carefully studied and resolved. The author now introduces several kinds of promotional tactics with regularity in foreign companies, which may be instructive for current enterprises to solve the problem of difficult product sales. First, pry tactics. “Study and treatment” should be a big taboo for the operators, and diligent in monitoring market changes and the user’s plans for the next step is a wise move by the operators. Japanese manufacturers