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随着大陆地区赴台旅游范围的扩大,厦门对台旅游合作的机遇和挑战并存。本文在对厦台旅游交流合作进行SWOT分析的基础上,提出进一步推进厦门与台湾旅游交流合作的若干对策建议。
With the expansion of the scope of tourism in mainland China to Taiwan, the opportunities and challenges for Xiamen’s tourism cooperation with Taiwan co-exist. Based on the SWOT analysis of the tourism exchange and cooperation between Xiamen and Taiwan, this paper puts forward some countermeasures and suggestions for further promoting the tourism exchange and cooperation between Xiamen and Taiwan.