广告公司是伴随着市场经济的发展而诞生的新型产业。在市场经济发达的国家,有的把广告公司经营情况比喻为本土经济运行的“晴雨表”。有人说:“当今世界已进入了信息时代,无处不见的商业广告就是信息时代的一大特征。”广告作为知识密集、技术密集,人才密集的新型产业在我国崛 Advertising company is accompanied by the development of the market economy and the birth of a new industry. In countries with developed market economies, some refer to the operation of advertising companies as “barometers” of the local economy. Some people say: “Nowadays the world has entered the information age, and the ubiquitous commercial advertisements are a major feature of the information age.” Advertising as a knowledge-intensive, technology-intensive and talent-intensive new industry in China’s rise