企业的理念是企业门神的体现，是企业经营构筑的出发点．当今时代，重视企业理念是一种具有高瞻远国的战略思想．树立企业理念就是要求企业建立对社会大众的贡献感、责任感、使命感。如可D可乐的企业理念是：“取之于民，回报于民，服务社会．”企业理念要有独创性，例如飞亚公 The concept of the enterprise is the embodiment of the enterprise door god, and is the starting point for the construction of the enterprise. In today’s era, paying attention to corporate philosophy is a strategic thinking with a far-sightedness. Establishing a corporate philosophy requires that companies establish a sense of contribution, responsibility, and mission to the general public. For example, the corporate philosophy of D Cola is: “take it from the people, return it to the people, and serve the society.” The company’s philosophy must be original, such as Fei Yagong.