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近几年来,作为国家支柱产业的汽车工业得到长足发展,各地多种经济成份和多种投资主体的汽车零部件企业亦如雨后春笋般争相崛起,形成激烈竞争的格局。由于国有零部件企业的历史包袱相对较重,在乡镇企业、私有企业低价推销和灵活的促销手段攻势下,往往面临产品在市场上缩小份额的困境。国有企业如何扬长避短把握主动,笔者认为,以名牌战略取胜,走质量兴业的道路,不失为一张王牌。 一.在实施名牌战略中发扬国有零部件企业的优势
In recent years, the automobile industry as a pillar industry of the country has made great strides. Various auto parts enterprises with various economic sectors and various investment entities all over the country have also sprung up like mushrooms, forming a fiercely competitive pattern. Due to the relatively heavy historical burden of state-owned parts and components enterprises, they are often faced with the dilemma of narrowing their share in the market under the offensive sales of township and village enterprises and private enterprises at low prices and flexible promotional measures. How to avoid weaknesses of state-owned enterprises to take the initiative, I believe that the strategy to win the brand name, take the road of Societe Generale quality, after all, a trump card. I. Carrying out the advantages of state-owned parts enterprises in the implementation of brand-name strategy