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以地市党报(台)为核心的地方媒体是中国媒体的重要组成部分,是党和政府大政方针传播的主渠道,是基层群众反映民情民意的大平台。在城市化迅猛发展的背景下,地方媒体推动着传媒业新一轮增长,承载着社会主义文化大发展大繁荣的使命。可以说,随着大城市媒体市场饱和度的不断提升,地市已经成为中国媒体新一轮竞争的主战场。
Local media, with the local party newspaper (Taiwan) as the core, is an important part of the Chinese media and the main channel for the broad political and policy guidance of the party and government. It is also a big platform for the grassroots masses to reflect their own feelings and opinions. Against the backdrop of the rapid urbanization, local media have promoted a new round of growth in the media industry and carried the mission of great development and prosperity of socialist culture. It can be said that as the metropolitan media market continues to improve the saturation, the prefectures and cities have become the main battlefield of the new round of Chinese media competition.