论文在分析了网络舆情危机的成因、特点及演化等问题的基础上,进一步分析东营市地方政府应对网络舆情危机不恰当的因素。从而提出应该构建应对网络舆情危机的应急机制体系,提升东营市地方政府对网络舆情危机的掌控能力与应对能力。 Based on the analysis of the causes, characteristics and evolution of Internet public opinion crisis, the paper further analyzes the inappropriate factors of Dongying city local government in response to the crisis of network public opinion. Therefore, it is suggested that a system of emergency response mechanism to deal with the crisis of network public opinion should be constructed to enhance the control and response ability of local government in Dongying city to the crisis of network public opinion.