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与传统商标一样,声音也具有区别商品和服务来源的功能,这与商标“识别性”的本质属性相吻合。声音有着适合的、有形化的自我表达方式,在进行商标注册时必须厘清其积极条件与消极条件。声音“入法”的正当性可以从心理基础、实践需求和法律基础等三个层面得到较好诠释。企业唱响声音品牌不仅要找准着力点,还要找到有效的营销策略。
As with traditional trademarks, sound also has the function of differentiating the sources of goods and services, which is consistent with the essential attribute of the trademark “identity ”. Sound has a suitable, tangible self-expression, in the registration of trademarks must clarify its positive conditions and negative conditions. The legitimacy of the voice “into the law ” can be better interpreted from three aspects: psychological basis, practical needs and legal basis. Enterprises sing the sound brand not only to pinpoint efforts, but also find an effective marketing strategy.