近年来,对出版和图书销售业来说可谓“利好”频传,不时会有新书被炒得火爆。从前年的《谁动了我的奶酪》、《本领恐慌》,到如今的《登上健康快车》、《谁说大象不能跳舞》等等,单本发行量超过一百万册的比比皆是。这些书从推出到畅销,往往离不开媒体的炒作,一旦有影响的媒体介绍和推荐某某书,那这本书便离畅销不远了。但在实际发行过程中,畅销书从北京、上海等大城市到地市、县级城市往往要有一段“滞后时间”——中小城市的读者虽然已通过大众媒体对畅销书有所了解,可到当地书店一问:没货。特别是近年来国家 In recent years, publishing and book sales can be described as “good ” frequently, from time to time there will be a new book was fired speculation. From the previous year, “Who Moved My Cheese”, “panic skills”, and now “boarding healthy Express”, “Who says the elephant can not dance” and so on, the circulation of more than one million copies of abound Yes. These books from the launch to the best-selling, often inseparable from the media speculation, once the influential media to introduce and recommend a certain book, then the book is not far from selling. However, in the actual distribution process, best-selling book from cities like Beijing and Shanghai to cities and prefectures, county-level cities tend to have a period of “lag time”. Although readers in small and medium-sized cities have already got to know bestsellers through the mass media , You can go to the local bookstore Q: out of stock. Especially in recent years, the country