论文部分内容阅读
1993年,《扬州科技》运用市场营销学指导发行工作,迅速打开了局面,仅一年,该刊在扬州市里发行量就达到3千多份,现将将我们的初步探索作一介绍.1 市场选择1.1 市场细分和目标市场市场细分的思路是将整个市场分割为不同的小市场群.《扬州科技》的目标市场,即读者群主要可细分为三大类:市、县各级领导,乡镇企业领导和科技人员.市、县领导是科技刊物的重要对象,但只是较少的读者群;广大乡镇企业是科技刊物的重要辐射面,但对科技刊物的需求面很窄;大专院校、科研所二百人以上
In 1993, “Yangzhou Science and Technology” used marketing to guide the issuance work and quickly opened the scene. In a year, the circulation of the magazine reached over 3,000 in Yangzhou City, and we will now introduce our preliminary exploration. 1 Market Choice 1.1 Market Segmentation and Target Market The idea of market segmentation is to divide the whole market into different small market groups. The target market of “Yangzhou Science and Technology” is that the readership can be mainly divided into three categories: city and county Leaders at all levels, leaders of township and village enterprises, and scientific and technological personnel. Municipal and county leaders are important targets for scientific journals, but only a small group of readers. The vast number of township and village enterprises is an important radiation area for scientific journals, but the demand for journals is very narrow ; Universities, research institutes more than 200 people