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随着社会资源逐渐稀缺,竞争加剧,人们认识到任何一个经济体都无法在所有的领域内成为最优秀的,于是产业链的重要性逐渐被人们所重视,产业链成为一种具有更好的竞争优势的组织形式。产业链的思想来源于古典经济学家亚当·斯密关于分工的理论思想,之后众多经济学家都从不同角度对产业链进行了阐述。而之所以用产业链的有关理论来认识当前中国动画产业,则是基于时代的变化和动画产业自身发展的需要。
With the gradual scarcity of social resources and increasing competition, people realize that no one economy can become the best in all fields. Therefore, the importance of the industrial chain has gradually been taken seriously, and the industrial chain has become a better Competitive advantage of the organizational form. The idea of the industrial chain comes from the classical economist Adam Smith’s theory of division of labor, after which many economists have elaborated the industrial chain from different angles. However, the reason why using the theory of industrial chain to understand the current Chinese animation industry is based on the changing times and the needs of the animation industry itself.