论文部分内容阅读
《新7律》是一部源自于实践的管理专著。罗伯特·A·卢茨先后在通用、宝马和福特从事了一系列销售和管理工作,曾担任福特欧洲公司总裁、福特公司执行副总裁和董事会成员,1986年成为克莱斯勒总裁。在克莱斯勒开发出Viper车、LH轿车。正如他在本书中总结的一样,喜欢标新立异,即创新给了克莱斯勒新的活力。这本书最大的特点是源于实践,作者在企业管理中发现被誉为经典经营法则的管理思想存在许多问题,并在此基础上总结了7条自己独特的法则,对经典商业法则提出了挑战,它们是:1律:顾客并不总是对的2律:商业初衷不为赚钱
The New 7 Law is a management monograph derived from practice. Robert A. Lutz has held a series of sales and management positions at General Motors, BMW and Ford. Previously he served as president of Ford Europe, executive vice president and board member of Ford Motor Company, and became president of Chrysler in 1986. Develop Chrysler Viper car, LH car. As he summed up in this book, like unconventional, that innovation has given Chrysler new vitality. The biggest characteristic of this book stems from practice. The author finds many problems in the management thought of the business management, which is praised as the classic management law. On the basis of this, it sums up seven unique rules and puts forward the classic business rules Challenges, they are: 1 Law: Customers are not always right 2 Law: The business idea is not to make money