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俗话说:“万事开头难”。企业开始创业时,由于还没有树立起自己的企业形象和声誉,其产品或商品尚未得到消费者的认同,因此这一阶段的公关策略对企业能否打开局面和未来发展起着决定性的作用。中外合资河南康丽日用化工有限公司在初创时期的一次公关活动,可谓别出心裁,棋高一着。1995年元月,康丽公司在河南省鹤壁市正式成立。公司生产以“婉君牌”洗
As the saying goes: “Everything starts hard”. When enterprises start their own businesses, because they have not yet established their own corporate image and reputation, their products or products have not yet been recognized by consumers. Therefore, the public relations strategy at this stage plays a decisive role in whether enterprises can open up the situation and future development. Sino-foreign joint venture Henan Kangli Daily Chemical Co., Ltd. was a pioneering public relations event and it was ingenious. In January 1995, Kangli was officially established in Hebi, Henan Province. Company’s production is based on the “Junjun brand”