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我国旅游消费券的研究正处于初级阶段,本文从发放主体、发放对象与发放渠道三个方面,分析了旅游消费券发放模式的利弊。研究结果能够为政府有关部门科学发放旅游消费券提供一定的参考。
The study of China’s travel coupons is in its infancy. This article analyzes the advantages and disadvantages of the travel coupon issuance modes from the aspects of issuing the main body, distributing the objects and distributing channels. The results of this study can provide certain reference for the government departments to issue tourist coupons scientifically.