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视觉传达设计教育的习惯教育模式和传统专业自我定位,在新的技术环境和实践平台环境中,面临着适应能力的挑战,同时,新的教育观念与专业观念的提出,使得视觉传达设计面临自身专业知识体系层面的挑战。视觉传达设计教育的视角应在保持以传统的视觉表达为主要设计表达途径的同时,充分考虑设计艺术学科的知识交叉特色,将设计对象由视觉艺术的感知教育,拓宽为兼对设计目的的实现:通过视觉表达和传递设计实现有效能的信息传播,在专业教育中培养视觉传达专业学生的信息设计意识,使学生意识到信息有效传递才是视觉传达设计的追求目标。
Visual communication design education customary education model and traditional professional self-positioning, in the new environment of technology environment and practice environment, is facing the challenge of adaptability, at the same time, the new concept of education and professional ideas put forward, make visual communication design face itself Professional knowledge system level challenges. Visual communication design education perspective should be to maintain the traditional visual expression as the main design expression, while taking full account of cross-cutting knowledge of design arts disciplines, the design object from the perception of visual arts education, broadening and implementation of both design purposes : Through the visual expression and transmission design to achieve effective communication of information, visual education in professional education to develop professional students of information design awareness, so that students realize the effective delivery of information is the visual communication design of the pursuit of goals.