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据消息人士透露,由于长期以来的市场占有率太低,加之广告宣传等市场费用过高,西门子移动业务部门正在聘请麦肯锡为自己做市场调查,以确定下一步的发展策略。 记者从第三方知情人士处了解到,即将出台的麦肯锡报告可能对西门子手机业务的发展方向影响极大,甚至建议西门子手机淡出中国市场。 由于涉及商业机密,记者未能从西门子方面得到有关此事的正面回复。但据权威机构统计,2002年西门子手机在中国市场上的占有率不足1％,进入2003年之后,虽有彩屏风暴的推动,但也未能取得突破性进展。同时,来自手机方面的市
According to sources, due to the long-term market share is too low, combined with advertising and other market costs are too high, Siemens mobile business unit is hiring McKinsey for its own market research to determine the next step in the development strategy. Reporters learned from third-party sources, the forthcoming McKinsey report may have a significant impact on the direction of the development of Siemens mobile phone business, and even suggested that Siemens mobile phones out of the Chinese market. As a result of trade secrets, the reporter failed to get a positive response from Siemens on the matter. However, according to the statistics of authoritative agencies, the share of Siemens handsets in the Chinese market in 2002 was less than 1%. After entering the market in 2003, despite the progress of the color screen storm, breakthroughs were not achieved. At the same time, from the mobile phone market