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所谓绿色设计便是按照以人为本和生态环保的社会观去进行符合人们要求的产品设计,它是在追求环保、便洁、持续和健康的改革道路上发生着思想观念的转换。视觉语言的表达通常是结合文字、图像和色彩的搭配,再加入绿色设计的相关理念展开的产品包装设计,在了解消费者的心理需求和时代发展的因素下,增加产品包装对人们的深刻印象。
The so-called green design is to follow the people-oriented and eco-friendly social outlook to meet the requirements of people’s product design, it is in the pursuit of environmental protection, clean, sustainable and healthy reform on the road to change the concept of ideas. The expression of visual language is usually combined with text, images and colors, and then add the relevant concepts of green design product packaging design, in understanding the psychological needs of consumers and the development of the times, to increase the product packaging to people’s deep impression .