随着中国改革开放和经济发展、人民群众物质生活和文化程度的逐步提高、电视事业的深入发展,电视观众的欣赏水平越来越高且收视需求呈现多元化。为了应对这种变化和趋势,各大电视台和栏目力求改革、突破、创新、发展,以争夺收视市场。文章就不断推陈出新的电视栏目,对栏目创新、发展的方式进行了探讨。 With China’s reform and opening up and economic development, people’s material life and the gradual improvement of their educational level, and the deepening development of the television industry, television viewers enjoy higher and higher viewing demands and diversify their viewing needs. In response to this change and trend, major TV stations and columns strive to reform, breakthrough, innovation and development, in order to compete for the viewing market. Articles continue to introduce new television sections, columns on the way of innovation and development were discussed.