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本文以RMP分析法为基础,对三亚市整体资源进行R性分析,从中提炼出适合发展公益旅游产品的特色资源。在此基础上从本地客源和潜在大众游客两方面,对三亚市的公益旅游市场进行M性分析。最后,基于R性和M性分析,结合三亚市公益旅游产品开发的整体思路,设计出专项公益旅游产品和大众公益旅游产品。
Based on the RMP analysis method, this article conducts a R-analysis of the overall resources of Sanya City, and extracts the characteristic resources suitable for the development of public welfare tourism products. On this basis, M-type analysis is conducted on the public travel market in Sanya from both local tourists and potential public tourists. Finally, based on the R and M analysis, combined with the overall idea of the development of public tourism products in Sanya City, designed a special public welfare tourism products and public welfare tourism products.