以互联网为代表的新媒体挑战传统媒体,强势不容逆转。作为城市主流媒体的报纸如何保持先进性和主流地位来应对新媒体的冲击是纠结所在。报纸的出路唯有融合新技术,强大自身内功,将平面变成立体、多元化、复合式传播才是延续强势地位的可行之策。 The new media, represented by the Internet, is challenging the traditional media and can not be reversed. How to deal with the impact of new media on how to maintain the advanced nature and the mainstream status of newspapers as the mainstream media in cities is the tangle. Only way out of the newspaper fusion of new technologies, a strong internal strength, the plane into a three-dimensional, diversified, complex communication is to continue the strong position of the feasible policy.