在日益发展的国民经济建设中,乡镇企业作为一支崛起的新生力量,已成为农村经济的重要支柱。然而,限于乡镇企业形成的历史条件,劳动者素质普遍偏低,为此,重视和开展企业文化建设越发显得重要和必要。就“企业文化”的内涵来说,包括科技、教育、宣传等等,并和物质文明建设相互渗透、紧密关 In the increasingly developed national economy, township and village enterprises, as a rising new force, have become an important pillar of the rural economy. However, due to the historical conditions formed by township enterprises, the quality of workers is generally low. Therefore, it is increasingly important and necessary to attach importance to and carry out corporate culture construction. The meaning of “corporate culture” includes science and technology, education, publicity, etc., and interpenetrates closely with the building of a material civilization.