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近日,由中国汽车工业发展研究所和中国汽车市场调查研究会主持,首次在汽车专业报道记者中就中外汽车企业公共关系问题进行了一项调查。结果显示,1 998年中国汽车市场上公关形象最佳的国内外汽车企业分别是上海大众和美国通用;与汽车业有关的商誉较好的公关公司是伟达、博雅和普乐普。经中国汽车市场调查研究会授权,本刊将此次调查结果的详情首发如下。
Recently, by the China Automotive Industry Development Institute and China Automotive Market Research Association presided over the first time in the automotive professional reporter on the issue of public relations between Chinese and foreign automobile enterprises conducted a survey. The results show that the best public relations companies in China’s automobile market in 1998 were Shanghai Volkswagen and the United States; the best-known public relations companies related to the automobile industry are Weida, Boyaa and Pulupu. Authorized by China Automotive Market Research Association, the magazine will be the details of the findings starting below.