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20世纪80年代,国际广告就已经进入中国大陆。在上个世纪的广告批评中,我们也能看到广告批评者对国外广告在中国的传播的批评,但这种批评并不是很多,而且大多是以社会主义的生活方式和资本主义的生活方式的话语模式进行的。到了2000年以后,中国大陆的广告可谓是真正进入了全球化传播的时代,跨文化成了广告批评的一个很重要的话题。这个时期关于国际广告和跨文化广告传播的批评不再关心传统的意识形态,而主要关注跨文化广告传播中的文化问题,特别是文化冲突的问题。
In the 1980s, international advertising has entered the Chinese mainland. In the criticisms of the last century, we can also see the criticism of the critics of advertising on the spread of foreign advertisements in China. However, such criticisms are not many, and most of them are based on the socialist way of life and the capitalist way of life The discourse pattern is carried out. By the year 2000, advertising in mainland China can really be said to have entered an era of globalization. Cross-culture has become a very important topic of criticism of advertising. Criticism about the spread of international advertising and intercultural advertising during this period no longer focuses on the traditional ideology, but mainly focuses on the cultural issues in intercultural advertising, especially on cultural conflicts.