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角色:视频网站虽然受到金融危机的影响,网络广告总的投放量有可能减少,但是对于单家网络媒体而言,投放的金额反而可能增长,因为竞争者的数量少了。毫无疑问,金融危机已经影响到了网络广告的市场。近日,金融时报发表文章指出金融危机的震荡波已经传到在线广告市场,研究机构数据表明,英国在线广告市场在经过连续5年的高速增长之后将首次放缓。中国的网络媒体是否也将面临同样的境地?
Role: Despite the financial crisis, video websites may reduce the total amount of online advertising. However, for a single online media, the amount invested may instead increase because there are fewer competitors. There is no doubt that the financial crisis has affected the online advertising market. Recently, the Financial Times published an article stating that the shock wave of the financial crisis has spread to the online advertising market. Research firm data show that the UK online advertising market will slow down for the first time after five years of rapid growth. Will China’s online media also face the same situation?