案例:广东某食品企业的王总最近比较烦,公司今年刚开发的一个系列产品投放市场二个多月了,总不见翻单。根据各个市场业务人员反应上来的情况,第一批货铺到市场上后,动销情况很差,有些超市连续几天都卖不出去一包产品,只有特价促销的时候才动一下,但是销售的利润还根本无法支撑促销费用。现在经销商都嚷嚷着要退货,当初承诺经销商的进场费、条码费等因为没有续单都无法兑现,甚至有些经销 Case: Wang, a food company in Guangdong recently more annoying, the company just developed a series of products on the market more than two months, and always see the slips. According to the reaction of the various market operations staff up, the first batch of goods to the market, the sales situation is poor, and some supermarkets can not sell for a few days a pack of products, only the special promotions only move about, but the sales Profit also simply can not support promotional costs. Dealers are now clamoring to return, had promised dealer approach fees, bar code fees, etc. because there is no continued orders can not be honored, and even some distribution