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微博微信等自媒体平台在大学生生活中应用范围越来越广泛,自媒体平台在大学生信息传播过程中对大学生产生的影响也越来越大,如何正确认识自媒体平台在大学生中广受欢迎的程度,怎样合理有效利用微博、微信等自媒体平台在大学生中传递正能量把关虚假信息负面信息等.这都成为高校工作者应该加强对这一方面认识和研究的理由.本文通过对自媒体平台特点与大学生特点的结合分析,分析自媒体平台在大学生信息传播过程中的作用和影响,并在合理分析的基础上,对如何加强对大学生使用自媒体平台进行引导,提出了合理化建议.
Weibo WeChat and other self-media platforms have become more and more widely used in undergraduates’ lives. The impact of media platforms on undergraduates is also growing, and how to correctly understand that self-media platforms are popular among undergraduates How to reasonably and effectively use microblogs, WeChat and so on from the media platform to pass positive energy among college students to check the negative information of false information, etc. These have all become the reason why university workers should strengthen their understanding and research on this aspect.This paper, Based on the reasonable analysis, this paper analyzes how to enhance the use of self-media platform for undergraduates and puts forward reasonable suggestions. Key words: college students; media platform; college students;