“书衣”是从我国汉代开始就有的称谓,是对书的美化和保护。随着经济的发展,书衣的作用已经开始延展出更加很重要的作用,就是宣传。为了追求更大化的经济效益,企图市场走红的书,无不在书衣上做足功夫。但是从使用过程的角度来看,却增加了阅读过程中的阻碍,对过程的打扰更是频繁出现,最后使读者陷入极度的心里纠结。腰封、护封层层叠叠,皆为加强宣传,可随着新媒体时代的到来,传统的传播方式已经在被悄悄的改变,人们接受信息的渠道开始多元化发展,书衣广告对书籍的宣传已经开始变得没有那么大的力量,当功能逐渐萎缩的时候,我们可否考虑还书籍于本真呢。 “Clothing ” is from the Han Dynasty has some titles, is the book of landscaping and protection. With economic development, the role of book clothing has begun to extend the more important role is to promote. In pursuit of greater economic benefits, attempts to market popular book, all in the book clothes to do enough effort. However, from the perspective of the use of the process, but it increases the obstacles in the process of reading, disturbing the process is more frequent, and finally the reader caught in the extreme heart tangles. Girdle, girdle layers, are to strengthen publicity, but with the advent of the new media era, the traditional mode of transmission has been quietly changed, people began to diversify the channels of information, book advertising Propaganda has begun to become less powerful. When the function is gradually shrinking, can we consider that we should still keep books in place?