目前,许多厂商将目光转向具有辉煌销售前景的农村市场。然而,农村市场由于居民居住分散,交通不便,对商品、广告等的接受程度存在差异性,现在的营销方式不能很好的发挥其应有的作用,因此必须切实做好农村消费市场的调查研究,认真考虑如何满足不同层次、不同消费区域的农民的购买需要。由于农村市场的特殊性,在做市场调查时往往会 At present, many manufacturers turn their attention to the rural market with brilliant sales prospects. However, due to the scattered residence in rural areas, the inconvenient transportation and the different acceptance of goods and advertisements in the rural market, the current marketing methods can not play its proper role well. Therefore, it is necessary to do a good job in investigating rural consumer markets , Seriously consider how to meet the needs of farmers at different levels and in different regions. Due to the particularity of the rural market, it is often done in market research