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我国电力企业随着国家的经济增长和科技发展也迈上了一个新的台阶,但是时代的变化给电力企业带来了机遇的同时也带来了挑战,给电力企业迎接挑战提出了新的高要求。电力企业在经受了重大改革之后,在自身的发展上也投入了很多的精力,越来越重视企业的经济收益,在重视企业收益的同时必然会注意到电力企业收益上营销的重要性。企业的高收益永远和企业的营销有着密切的关联,营销对于一个企业而言,有时候是企业发展的保障。就目前而言,国内还有很多的电力企业虽然注意到了营销的重要性,但是营销执行的效果却并不如人意。文章主要针对当前国内电力企业存在的一些营销问题进行了全方位的思考,并且提出了一些行之有效的建议。
As the country’s economic growth and technological development have also reached a new level, the power enterprises in our country have brought challenges to the power companies and brought new challenges for the power companies to meet the challenges Claim. After the power enterprises have undergone major reforms, they have devoted a great deal of energy to their own development and pay more and more attention to the economic benefits of the enterprises. While paying attention to the profits of the enterprises, they must also notice the importance of marketing on the profits of the power enterprises. The high income of the enterprise is always closely linked with the marketing of the enterprise. Marketing is sometimes the guarantee for the development of an enterprise for an enterprise. For now, there are many domestic power companies although noticed the importance of marketing, but the effect of marketing execution is not satisfactory. The article mainly focuses on the current marketing problems of domestic power enterprises, and provides some effective suggestions.