女性时尚杂志以语言叙事、图片叙事、版本叙事共同构筑起话语生产的途径,以形象修饰、生命品位追求、成功人生书写标榜着话语生产的内容。分析其话语生产的意义指向,不难看出其对不完美的勇敢面对和坦陈与对美的执著追求,以及追求之中难以摆脱的消费主义倾向。对其话语生产进行深入诠释,可以说女性时尚杂志是将幻象与真实予以叠合,使消费审美与被消费共时存在的杂志文本。 Women’s fashion magazines build their own ways of discourse production through language narration, picture narration and version narration. With the image modification and the pursuit of life quality, the writing of success stories flaunt the content of discourse production. Analyzing the meaning of discourse production, it is not difficult to see its courageous and imperfect face and frankly pursued the pursuit of beauty, and the pursuit of which is difficult to get rid of consumerism. In-depth interpretation of its production of words, we can say that women’s fashion magazines is to superimpose the illusion and reality, so that consumption of the aesthetic and consumer spending exist in the same time the text of the magazine.