论文部分内容阅读
2001年,中宣部、新闻出版署等颁发《关于深化新闻出版广播影视业改革的若干意见》中指出:要“组建一批主业突出、品牌名优、综合能力强大的大型集团”,“促进跨地区发展和多媒体经营”。此后,各大媒体均对此改革意见作出了反应:新华社成立了电视部门,上海《东方早报》将投资主
In 2001, the Central Propaganda Department, the Press and Publication Administration, etc. issued the Opinions on Deepening the Reform in the Press, Film, Broadcasting and Television Industries: It is necessary to “form a group of large groups with prominent main business, famous brands and strong comprehensive capabilities” and “ Trans-regional Development and Multimedia Management. ” Since then, the major media have responded to this reform opinion: Xinhua News Agency set up a television department, the Shanghai “Oriental Morning Post” will be investors