论文部分内容阅读
在经济全球化的新形势下,高校国际化已经逐渐成为发展的新趋势,而打造高校品牌、加强品牌传播是高校国际化进程中的关键性因素。通过分析高校国际化品牌传播过程中存在的问题,提出要强化国际化品牌传播意识、制定中长期国际化品牌传播规划、建立和健全国际化品牌传播体制机制等对策,使国际化品牌建设和传播得到快速有效的推荐。
Under the new situation of economic globalization, the internationalization of colleges and universities has become a new trend of development gradually. The key factors in the internationalization of colleges and universities are to build higher education brands and strengthen brand communication. By analyzing the existing problems in the process of university internationalized brand communication, some countermeasures such as strengthening awareness of internationalized brand communication, formulating medium and long term internationalized brand communication plan, establishing and perfecting international brand communication system mechanism and so on are put forward so that international brand building and dissemination Get quick and effective recommendations.