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主持人:邦民(企业咨询顾问) 嘉宾:夏建军(南京品智广告公司客户总监) 创新思路,看准洗化市场邦民:前不久我在隆力奇集团看到了他们新近推出的洗衣粉产品,据说产品的策划包装上市是你们品智广告公司代劳的。我想洗衣粉市场的竞争已十分激烈,强势品牌很多,如“雕牌”在央视的广告声势一直不减。隆力奇是以保健品和化妆品扬名的,再挤上这条道有无成算? 夏建军:近年来,洗化用品的市场竞争确实日益激烈,宝洁、联合利华、汉高等外商独资、合资企业的品牌不断进入中国市场,给国有洗涤用品企业带来
Moderator: Bang Min (Business Consultant) Guest: Xia Jianjun (Nanjing Commodity Advertising Company Account Director) Innovative ideas, see the washing market Bangmin: Not long ago I saw in the Longliqi Group, they recently introduced detergent products, said to be said The planning of the product packaging market is your taste and advertising company on behalf of the labor. I think the detergent market competition is very fierce, a lot of strong brands, such as “Diaopai” CCTV’s advertising momentum has not diminished. Long Nixi is famous for health care products and cosmetics, and then squeezed on this road whether there is any calculation? Xia Jianjun: In recent years, washing products market competition is indeed increasingly fierce, Procter & Gamble, Unilever, Henkel foreign-owned, joint ventures The brand continues to enter the Chinese market, brought to the state-owned detergent business