入世以来,国外具有品牌优势的产品大量地涌入和抢占国内市场,我国企业,尤其是没有创建品牌的中小企业面临着越来越大地来自国外产品的竞争压力。目前,我国企业已经意识到制定和实施品牌策略是企业生存和发展的重要保障。本文只是针对我国企业提出一些可供企业参考的品牌策略建议和选择。希望我国企业能够结合自己的实际情况,制定和实施企业的品牌策略,与“外敌”抗争,乃至取胜。 Since China’s accession to the WTO, a large number of foreign products with brand advantages have influxed and seized the domestic market. Our enterprises, especially those without brand creation, are facing increasing competition pressure from foreign products. At present, Chinese enterprises have realized that the formulation and implementation of brand strategy is an important guarantee for the survival and development of enterprises. This article is only for our enterprises to make some brand strategy for business reference advice and choices. I hope our country’s enterprises can formulate and implement the brand strategy of their enterprises in light of their own actual conditions and fight against and win over “foreign enemies.”