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自改革开放以来,中国的体育运动也随着国家的不断发展而得以迅速发展和广泛普及。党和政府重视体育工作,把增强人民的体质,提高全民族的健康水平,作为社会主义体育事业的首要任务,人民群众也对我国的体育事业越来越关注,尤其是伴随着以电视为媒介的新闻传播形式的发展起来,让人民群众观看体育赛事和了解体育科普,以及进行一些体育锻炼变得更为方便。新兴媒体的出现不仅使得各项事业的传播渠道变得多样化,而且也正慢慢地对我国各项事业产生了重要影响。今天笔者以新的传播形式的发展对我国体育事业的影响和电视体育节目的娱乐化进行探析。
Since the reform and opening up, China’s sports have also been rapidly developed and popularized with the continuous development of the country. The party and the government attach importance to the work of sports and take the enhancement of the physique of the people and the improvement of the health of the entire nation as the primary task of the socialist cause of sports. The masses of the people are also paying more and more attention to the sports cause in our country, especially with the television as a medium The form of news and communication developed, so that people watch sports events and sports science and sports, as well as some physical exercise has become more convenient. The emergence of new media has not only diversified the channels of communication for various undertakings, but also slowly has an important impact on all our undertakings. Today I explore the impact of the development of new forms of communication on the cause of sports in China and the entertainment of television sports programs.