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在“银杏之乡”江苏省泰兴市,有家生产银杏产品的企业,它就是江苏三泰金狮啤酒有限公司。提到“三泰”啤酒,方圆几百里可谓是家喻户晓。为什么“三泰”系列啤酒畅销于市,而“三泰”银杏饮品却“待字闺中”呢?最近,我们采访了公司总经理樊化俊:“人家都知道银杏是个好东西,也知道‘三泰’牌银杏计、银杏晶质量不错,但一个好产品,为啥不好销?”樊总很大度:“也请你们分析分析,报喜报忧,悉听尊便,或许对大家有点启示。 江苏三泰金狮啤酒有限公司是国家大型企业,也是国内贸易部同行业优秀企业。为了丰富产品结构,1993年,他们以泰兴“大佛指”银杏为原料,在有关科研机构的帮助下,先后推出了“三泰”牌银杏汁、银杏晶。由于银杏特有的营养保健价值。加上产品中无糖精、香精及防腐剂等,属原汁原味天然饮品,因而得到国家科委及国家营养保健界专家学者的首肯。“三泰”牌银杏汁、银杏晶上市不久就获得了“中国第一届国际保健节优秀奖”,并成为苏中地区第一批饮料出口创汇产品,在韩国、日本、东南亚等地颇得好
In Taixing City, Jiangsu Province, a hometown of ginkgo biloba, there is a company that produces gingko products. It is Jiangsu Santai Golden Lion Beer Co., Ltd. When it comes to “Three Thai” beer, a radius of several hundred miles can be described as a household name. Why is the “Shengtai” series of beer sold well in the city, and the “three Thai” ginkgo drink is “waiting for the word”? Recently, we interviewed Fan Huajun, general manager of the company: “People know that Gingko is a good thing, and they know that’ ”Ginkgo biloba meter, ginkgo crystallization quality is good, but a good product, why not sell well?“ Fan always a great degree: ”also ask you to analyze and analyze, report good news, worry about listening to respect, perhaps a little enlightenment to everyone. Jiangsu Santai Golden Lion Brewery Co., Ltd. is a national large-scale enterprise and an outstanding enterprise in the same trade of the Ministry of Domestic Trade. In order to enrich the product structure, in 1993, they used Taixing “big Buddha’s finger” ginkgo as raw material, with the help of relevant scientific research institutions, successively. Launched the “Santai” brand Ginkgo biloba juice and Ginkgo biloba crystals, which is a natural natural drink because of its unique nutritive and health benefits, plus no saccharin, flavors, preservatives, etc. With the approval of experts and scholars in the sector, “Samtai” ginkgo juice and Ginkgo biloba won shortlisted “China’s first International Health Festival Excellence Award” and became the first batch of beverage export companies in the Central and Central Jiangsu region. Goods, good in South Korea, Japan, Southeast Asia and other places