论文部分内容阅读
“品牌”这个词,据考证源自古挪威的文字brandr,也就是“烙印”意思,当初的人们在各种器物上做上自己的标志,区分各自的产品,就是一个符号而已。而现在,品牌却像给消费者洗了脑,一看到一个品牌,消费者就会马上有这个产品是“好”还是“不好”的概念,就好像给了消费者去消费的理由,赋予了消费的价值。汽车维修企业如何打造自己的汽修品牌,是当前大家非常关注的问题。那么现在就让我们听听各方面的声音,以期找到打造自身汽修品牌的捷径或有所启发吧!
“Brand ” the word, according to textual research from the ancient Norwegian brandr, which is “brand ” meaning, the original people in a variety of artifacts to make their own mark, to distinguish their products, is a symbol of it . Now, the brand is like washing the brain to consumers, a saw a brand, consumers will immediately have the product is “good” or “not good” concept, it seems to give consumers to go The reason for consumption gives the value of consumption. Car repair companies how to build their own brand of auto repair, is that we are very concerned about the issue. Now let us listen to all aspects of the sound, in order to find a shortcut to create their own auto repair brand or inspired!