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2004年,中国广告业风起云涌、媒体剧变、行业分化洗牌,作为一本专业广告杂志,我们有幸目睹并参与了这一系列的变化与变革,并以独特的视觉,观察和报道了这一切。2004年,有这么一群人,他们直接参与、搅动了中国广告业的大潮,在一定程度上推动和促进了中国广告业前进的步伐,为中国广告业不平凡的2004写下了浓重一笔。他们各自在不同的领域,或是以创新的经营措施,使广告媒体能量得到巨大释放；或是将研究成果付诸于实践,创造出巨大财富；或是在平凡的舞台上创造出不平凡的业迹……总之,因为他们,2004年度的中国广告业才会熠熠生辉,精彩纷呈。作为一本专业杂志,我们忠实地记录下他们的前进轨迹,我们的盘点不能囊括所有,但我们力求以一点窥全局,让历史铭记中国广告业的2004,铭记这一群踏在中国广告浪尖的人。
In 2004, China’s advertising industry surged, the media changed drastically, and the industry restructured and reshuffled. As a professional advertising magazine, we were fortunate to witness and participated in this series of changes and changes and observed and reported on it with unique visuals. In 2004, there were such groups of people who directly participated in and stirred up the tide of China’s advertising industry, to a certain extent, promoted and promoted the pace of ad industry in China and laid down a strong sum for 2004, an extraordinary event for China’s advertising industry. They each release huge amounts of energy in the advertising media in different fields or through innovative business practices, either by putting research results into practice and creating enormous wealth, or by creating extraordinary things on the ordinary stage In short, because of them, China’s advertising industry will be glittering and brilliant in 2004. As a professional magazine, we faithfully record their progress, our inventory can not cover all, but we strive to a glimpse the whole situation, keeping the history of China’s advertising industry in 2004, bearing in mind this group of Chinese advertising wave people.