1933到1935年以上海为中心的国货年运动,并未获致与洋货竟胜的市场和减少外贸入超的预期利益。民众的崇洋心态是构成了民族产品市场的重大阻力之一,而此种心态的形成,则与洋货物美价廉的路径依赖式影响、上层社会的消费示范作用、消费风尚、商品广告和人员流动而广播蔓延不无关联。 The year of 1933 to 1935, with Shanghai as the center, did not win the market with foreign goods and the expected benefits of reducing foreign trade surges. The public’s mentality of posthumous constitutes one of the major resistances in the national product market. The formation of such mentality is dependent on the path-dependence of the good and the cheap goods in foreign countries, the consumer demonstration role of the upper-class society, the consumption habits, the advertisement of goods and the movement of personnel Broadcasting is not unrelated.