作为典型的工业区市场,东莞和惠州的消费群体呈现年轻化的特点,药店经营模式与此紧密关联。年轻,是东莞、惠州这两个城市给人的首先印象。作为珠三角工业城市,两地成千上万家的工厂,吸引到了大量来自全国各地的打工者,形成了自身独特的工业区药店经济。年轻人患病少、不太注重养生等特性,对两地药店的经营提出了不小的挑战。例如,在广州、深圳较为兴盛的中医坐堂现象,在东莞、惠州不仅不受认可,政策上也限制很严,两地连锁基本没有中医坐堂。从品类上来说,东莞销量较好的 As a typical industrial area market, Dongguan and Huizhou, the younger consumer groups showed the characteristics of the pharmacy business model is closely linked with this. Young, is the first impression of Dongguan, Huizhou two cities. As an industrial city in the Pearl River Delta, tens of thousands of factories in both places have attracted a large number of migrant workers from all over the country and have formed their own unique pharmacy economy in the industrial zone. Young people suffer less, less emphasis on health and other characteristics, the operation of the two pharmacies posed a considerable challenge. For example, in Guangzhou and Shenzhen, the more prosperous Chinese medicine phenomenon is not only unacceptable in Dongguan and Huizhou, but also very restrictive in terms of policies. There is basically no traditional Chinese medicine in the two chains. From the category, Dongguan sales better