近些年来,由于科技的发展和时代的进步,平面设计作为艺术学科中的一个分支,在人们的生活中着扮演着越来越重要的角色,设计作为一种创造性的活动与美学有着千丝万缕的联系,而在当下的设计过程中更多的考虑到是为人服务,着重的体现着它的物质功能,而在精神功能的方面比较薄弱,这就要求我们在设计的过程中过认识到“美”的重要性。 In recent years, due to the development of science and technology and the progress of the times, graphic design, as a branch of the arts, plays an increasingly important role in people’s lives. Designing as a creative activity and aesthetics has a thousand threads In the current design process more consideration is to serve the people, focusing on its material function, but in terms of mental function is relatively weak, which requires us to recognize the process of designing To “beauty ” importance.