在市场商战日益白热化的今天,企业普遍反映有“两难”,即生意难做,顾客难揽。那么是不是市场已经饱和、生意真的不好做、财路越来越窄了呢?笔者认为,这里既有“难”又有“易”,既有“窄”也有“宽”,关键在企业的经营技巧和人格魅力。同样的市场、同样的条件,为什么经营的效果大相径庭呢?其中很重要的一 In today’s market war intensified business day, businesses generally reflect the “dilemma” that business is difficult to do, customers difficult to Lan. So the market is already saturated, the business is really bad to do, the money is getting narrower? The author believes that there are both “hard” and “easy”, both “narrow” and “wide”, the key is Business management skills and charisma. The same market, the same conditions, why the effect is very different? One of the most important one