“作为一个报业集团,它的主导产业是报业,同时报业集团也产生了更为强大的无形资产、品牌效应。作为一个报业集团,对这种无形资产的开发和利用,才是求新突破的增长点。”——哈尔滨日报报业集团社长程颖刚哈尔滨日报报业集团在1999年经中宣部、国家新闻出版总署批准,成为全国第三批15个报业集团试点单位之一。哈报集团有两个支柱体系,即以印务、发行、广告为主的报业经济体系和以报达企业集团、报 “As a newspaper group, its leading industry is the newspaper industry, while the newspaper group also produces a more powerful intangible assets, brand effect.As a newspaper group, the development and utilization of such intangible assets, Is the growth point for new breakthroughs. ”- Cheng Yinggang, President of Harbin Daily Press Group Harbin Daily Newspaper Group, approved by the Central Propaganda Department and State Press and Publication Administration in 1999, became the third batch of 15 newspapers in China One of the group pilot units. Ha newspaper group has two pillars system, that is, the printing press, distribution, advertising based newspaper economic system and to reach business groups, reported