有实力的企业加上有实力的广告公司,并不一定能够创造成功的广告战役,客户与广告公司的合作中,应建立真正的策略伙伴关系。那么企业在进行品牌市场推广中,又该选择什么样的广告公司呢?中国企业家拥有巨大的市场机会,同时也要承受一种痛苦,那就是中国的市场实在是变化无常。对每一位企业家而言,了解变化中的市场运作机制至关重要!市场纷杂的变化之中,我们也能看到它的规律所在。例如现今越来越多的产品市场,都已陷入一种“常态”的运作周期之中:第一阶段:某一企业以新型产品和技 Strong companies and powerful advertising companies may not be able to create successful advertising campaigns. In the cooperation between clients and advertising companies, a true strategic partnership should be established. So what kind of advertising company should companies choose to promote in the brand marketing? Chinese entrepreneurs have huge market opportunities, but also suffer from a kind of pain, that is, the Chinese market is really fickle. For every entrepreneur, understanding the changing market operation mechanism is of utmost importance. We can also see its regularity in the changing market. For example, more and more product markets today have fallen into a “normal” operating cycle: The first stage: a company with new products and technologies