论文部分内容阅读
在策划服务过程中,最常遇到的是企业形象策划,中小私营企业尤多。这些老板尽管认识到企业形象对企业发展的影响,但并不都清楚塑造企业形象的来龙去脉,大多会坦城地虚心相问。我想,给他们讲一讲是很有必要的。一来可以让他们有更深刻的认识,便于策划服务的开展;二来,更由于塑造形象是一项长期的活动,企业懂不懂这个原理是至关重要的。虽然企业形象塑造的原理与手
In the process of planning services, the most commonly encountered is corporate image planning, especially for small and medium-sized private enterprises. Although these bosses recognized the impact of corporate image on corporate development, they did not all clearly understand the context of the corporate image. Most of them would humbly ask questions. I think it is very necessary to give them a talk. For one thing, they can have a deeper understanding and facilitate the development of services. Secondly, because shaping the image is a long-term activity, it is vital for companies to understand this principle. Although the principle of corporate image creation and hand